CV
Branding & Art direction

Team Eleven: a premium logotype for golf.

Giving a polished, premium brand image to an organisation that coaches young people in golf.

Role
Art direction, graphic design
Client
Team Eleven · sports organisation
Deliverable
Logotype and visual universe
Values
Performance, team spirit, modernity
Team Eleven logotype over an aerial view of a golf course

In 30 seconds, if you’re in a hurry

Context

The director of Team Eleven, which coaches young people in golf, wants a logo that reflects its values.

Goal

A polished, premium brand image in line with the organisation’s vision.

Outcome

A first premium, easily recognisable logotype and its visual universe.

Performance, team spirit and modernity: the values behind the logotype.
Performance, team spirit and modernity: the values behind the logotype.
The logotype in context, on a brand visual.
The logotype in context, on a brand visual.

My role & approach

Art direction and graphic design.

  1. 01Listen · Understanding needs and client brief
  2. 02Explore · Visual and competitive research: Behance, Dribbble, Pinterest, national golf clubs · Graphic and visual exploration
  3. 03Propose · First design proposals
  4. 04Refine · Reworking the early research and adjusting the visual positioning