CV
Product design / UX UI Project management

Mi-mAbs: rethinking and structuring the web experience of a French biotech.

Making a complex technology clear to researchers, partners and investors, with a sober, contemporary art direction.

Role
Lead design, art direction, project management
Client
Mi-mAbs · French biotech
Type
Full website redesign
Year
2025
Homepage of the new Mi-mAbs website

In 30 seconds, if you’re in a hurry

Context

Mi-mAbs, an antibody-based immunotherapy specialist, wants to clarify its positioning and refresh its online image.

Goal

Simplify a scientific message, structure the site and build a distinctive identity, for several audiences.

Outcome

A more serious, contemporary identity, a clearer narrative and better-organised content.

The context

Mi-mAbs is a major French biotech company specialising in antibody-based immunotherapy for scientific and pharmaceutical research.

In 2025, the company wanted to restructure its website experience, simplify its message, clarify its positioning and refresh its image with researchers, partners and investors. I led the project end to end: scoping, stakeholder alignment, art direction, wireframes, high-fidelity mock-ups, iterations and technical specs.

What existed A dated site that didn’t reflect the institutional image the company wanted. A complex message and an indistinct visual identity.
The need A simpler message, accessible to investors, and a polished image on par with industry leaders.
The process Understand the business, align stakeholders through workshops, explore art direction, design, test and iterate.

The goal

Several challenges stood out: a technology that’s hard to explain, a poorly structured site, several audiences (researchers, partners, investors) and an identity that didn’t stand out from competitors.

The job was to find the levers to address them, editorially, visually and strategically.

The levers
01 Clarify Turn highly technical, scientific content into understandable messages.
02 Structure Rebuild the site architecture around clear pillars: applications, services, insights.
03 Embody A sober, scientific interface that inspires trust without drowning the message.

My role & approach

Lead design, art direction and project management, end to end.

01

Frame

  • Audit of the existing site
  • Alignment workshops with stakeholders
02

Explore

  • Competitive review
  • Visual directions: moodboards and intentions
03

Structure

  • Information architecture: navigation, menu, hierarchy
  • Wireframes
04

Deliver

  • High-fidelity mock-ups and iterations
  • Technical specs for the dev team
Redesigned navigation for a clearer architecture.
Redesigned navigation for a clearer architecture.
A homepage that states the positioning in seconds.
A homepage that states the positioning in seconds.
Visual storytelling serving a scientific subject.
Visual storytelling serving a scientific subject.
Explaining a technical process, step by step.
Explaining a technical process, step by step.
A clear call to action to talk to an expert.
A clear call to action to talk to an expert.

The outcome

  • A more serious, clean and contemporary visual identity
  • A digital experience that highlights scientific and technological innovation
  • A simpler, more readable story around the technology
  • Better hierarchy for scientific content
  • Visitors engaged through a smoother, more immersive experience

What I took away

  • Translating and popularising a complex scientific subject
  • Designing an experience that speaks to several audiences
  • Defining a strong, contemporary identity that serves the message and the users