Branding & Art direction
Migbirds: a product demo video to turn prospects into deals.
Making a value proposition clear and punchy in 90 seconds, from script to motion design.
- Role
- Senior Motion Designer, Senior Creative Designer
- Client
- Migbirds · French startup
- Format
- 90-second demo video
- Year
- 2026
In 30 seconds, if you’re in a hurry
Context
Migbirds’ CEO wants a demo video of the platform to convert prospects.
Goal
A short video with a clear, punchy message that conveys the value proposition fast.
Outcome
A 90-second video showcasing the key features and setting the brand’s tone.
My role & approach
Senior Motion Designer and Senior Creative Designer.
- 01Frame · Briefing, research and project scoping
- 02Write · Script and storyboard aligned with the brand guidelines · Sound design (music, voice-over) and pacing
- 03Produce · Visual assets and screen captures · Video production
- 04Iterate & deliver · Client feedback, co-creation and iterations · Final delivery in the required formats
The outcome
- A 90-second demo video showing the product’s value proposition and main features
- A first step towards cross-format product communication
A powerful entry point into the Migbirds world: the video grabs attention, explains the product and sets the brand’s tone.
Next project
Sytia