CV
Product design / UX UI Branding & Art direction Project management

Sytia: product design for a B2B SaaS, from MVP to scale-up.

Turning a makeshift internal tool into a testable product, keeping business needs, PM and developers in sync.

Role
Product Designer
Setting
Startup studio
Audience
Airbnb concierge services (SMBs)
Year
2024 – 2026
Sytia dashboard for concierge services

In 30 seconds, if you’re in a hurry

Context

A domain expert wants a tool to free Airbnb concierge services from time-consuming tasks, between their existing tools.

Goal

Move from a personal Airtable to an MVP that a community of concierge services can test.

Outcome

3 design sprints, a design system and 5 concierge services onboarded as beta testers.

The context

An entrepreneur and domain expert wanted a tool to support concierge services through their most time-consuming daily tasks, bridging the tools they already use.

What existed Channel managers (SuperHote, Beds24…) for bookings and check-ins, and invoicing tools like Pennylane.
The need Structured tracking, even for small businesses, and help communicating with property owners.

The goal

Move from a “personal” Airtable built by the expert and CEO to an MVP that a community of concierge services could test.

All in startup-studio mode, alongside other projects.

My role & approach

Product Designer, working closely with the PM and the developers.

01

Frame

  • A realistic roadmap and prioritised key features, with the PM
02

Understand

  • 5 user interviews with concierge services
03

Design

  • Wireframes for key journeys
  • Design system aligned with the client’s brand
  • High-fidelity screens and specs for the devs
04

Ship & test

  • Development follow-up and tech meetings
  • 5 tests with target users
  • Iterations based on findings
The process, from kick-off to prototype.
The process, from kick-off to prototype.
Product management: roadmap and backlog shared with the tech team.
Product management: roadmap and backlog shared with the tech team.

Key figures

3 design sprints to iterate on concepts
5 concierge services interviewed, then onboarded as beta testers
5 user tests to validate the journeys

The outcome

  • A design system
  • Clear, intuitive user journeys
  • A developed, testable prototype
  • A beta-tester community built in a few weeks
  • A roadmap that evolves with business goals

What I took away

  • Design the product hand in hand with the business: the entrepreneurial stakes are high
  • Never take a UX brief for granted: always question the business and the users
  • Keep business, design and devs in sync to meet deadlines together
  • Move step by step, with a long-term vision
  • Agile project management
What came next?

An application in progress to a French Tech incubator, and promising prospects ahead.