CV
Branding & Art direction

Aive: defining the brand image and art direction of an AI startup.

Turning a tech startup’s vision and ambition into a strong, consistent and distinctive visual identity, across every touchpoint.

Role
Lead Creative Designer, Motion Designer
Company
Aive · French AI startup
Touchpoints
Guidelines, web, social media, video, print
Years
2022 – 2024
Cover: defining Aive’s brand identity and core visual principles

In 30 seconds, if you’re in a hurry

Context

Aive automates video post-production with AI. When I joined in 2022, only the logo existed: everything had to be built.

Goal

Build a strong, consistent identity, from the product platform to marketing, to support growth.

Outcome

A clean, contemporary brand rolled out across every channel, and a funding round in Q1 2025.

Brand guidelines: setting the frame and core visual principles.
Brand guidelines: setting the frame and core visual principles.
Logotype and usage rules.
Logotype and usage rules.
An animated landing page that reinforces the message.
An animated landing page that reinforces the message.
Product integration: illustrations and empty states in the platform.
Product integration: illustrations and empty states in the platform.

My role & approach

Lead Creative Designer and Motion Designer.

  1. 01Foundations · Core visual principles and clear, detailed brand guidelines
  2. 02Web & product · A landing page driven by 2D animations that reinforce the message and tech expertise · Animated illustrations integrated into the platform to improve the experience
  3. 03Content · Photo and video coverage at AI events in Paris · Video editing and 2D motion design for social media
  4. 04Marketing · Marketing and sales materials · Monthly newsletter

The outcome

  • A clean, contemporary brand image
  • A French startup that embodies tech innovation
  • A set of dynamic, clean visual elements
  • Video content tailored to each channel and social network
  • A clear, engaging monthly newsletter
  • Users onboarded into a more immersive experience
What came next?

Business goals met thanks to a trustworthy image conveying excellence, professionalism and elegance. And a new funding round in Q1 2025.