I design clear, useful digital experiences for complex products, drawing on a dual expertise: product / UX strategy and art direction.
My practice is rooted in 12 years of visual creation (graphic design, motion design, illustration) and an in-depth specialisation in product and UX design since 2022. This path gives me a rare sensitivity to both substance (business, technical and user stakes) and form (visual consistency, identity, UI, motion and rhythm).
In tech startups and scale-ups, I work closely with data, tech and business teams to turn complex problems into concrete, actionable solutions aligned with product goals.
I bring a long-term strategic vision, strengthened by my Digital Products & Services Director programme at Gobelins, while staying hands-on: from product framing down to the pixel, including the graphic and motion content that supports its rollout (social media, presentations, communication).
My approach is user-centred and mindful of eco-design, ethics and accessibility. I’m especially drawn to complex products with social impact, which I approach systemically.
Sytia MVP launch · +15% time saved for nurses · +5% leads and +8% traffic
+7% conversion · 30% of video exports through the tool · funding round in 2025
+12% conversion on social media marketing videos
Figma
Miro
Notion
Google Drive
Excel
OpenAI · ChatGPT
Gemini
Claude